Sandy Lane · Barbados
Trial Engagement · Production & Brand · 2026
We start at The Monkey Club. One venue, one campaign, one production. We build the brand system, capture the content, and set the standard. Expansion across the estate follows from there. Two package sizes, both itemised, both delivering a content library and a system you own outright.
Tone of voice, visual identity, content pillars, treatments. The system that governs everything that follows.
Three or five shoot days at Monkey Club covering cuisine, bar, atmosphere, DJ programme, the room after dark.
Edited, colour-graded, retouched and delivered as a content library ready to publish. Social management runs alongside when you want it.
Both packages include the full brand and creative groundwork. Strategy deck, visual system, treatments, pre-production. Shoot length is the variable, and with it, the volume of finished content. Social management runs as a separate monthly retainer when you want us on the channel.
Full brand build, three production days on Monkey Club. Right-shaped for the first engagement, with the system in place to scale across the estate.
Two additional shoot days. A deeper content library, better cost per finished piece, and enough material to run social for months without re-shooting.
*Excludes flights, accommodation, subsistence and transfers. Invoiced separately at cost.
Two feed posts per week plus one story, drawn from the content library produced on location. Copywriting, scheduling, community management, and monthly performance reports against reach, engagement and reservation-enquiry targets. Rolling 3-month minimum, alongside either production package.
Roughly a third of either package goes into brand and creative work. Strategy deck, visual system, content pillars, treatments, pre-production. This is the system that governs every piece of content from day one.
Every shoot after this one inherits it. Extending Monkey Club, adding the bar programme, the hotel, the spa, the golf course. Production runs faster, stays on-brand by default, and costs meaningfully less. The first-campaign investment pays back across the partnership.
It's also the difference between content that looks like Monkey Club and content that could have been shot at any luxury venue. Brand and creative is what makes one venue distinctive rather than another room with a good camera in it.
Everything in this proposal is scoped to The Monkey Club alone. Deliberately. One venue first, then expansion across the wider estate on terms that reflect what's already been built.
Brand build, on-location production, content library. The trial. Either 3-day or 5-day package, run as scoped above.
Hotel, spa, golf course, weddings. The full Sandy Lane content programme, built on top of the system established in the trial. Brand groundwork is done. Costs scale on shoot days alone.
Fees quoted exclusive of applicable taxes. Flights, accommodation, subsistence and transfers invoiced separately at cost.
This proposal is confidential and intended solely for Sandy Lane, Barbados.